How To Market To Cancer Patients - Part 1
Cancer patients need a LOT of help!
Quick Question: Is your Home Care Agency ready to take on more self-pay clients and client referrals?
If you have been following me for sometime - you will know my message is clear - There is a way to get private-pay clients and it's mostly through your targeting, you can't say or use the same boring or generic messaging with all your clients it just won't work. Private Clients are in a class of themselves and they surely want to be treated that way... so there is a "courting" process in getting them on your client roster and Im here to help you learn how to do just that.
Also, being a marketing person, I want to share with you that this kind of marketing in the Home Care or Home Health Care it's primarily related to a disease state and so you would do DISEASE MARKETING... I like to break things down so that you have a complete understanding of what you're doing and know how it will work for you and your agency.
In Part 1 of this video training you will learn how to:
- Establish Your Monthly or Bi-Monthly Marketing Campaign to this "Client-Type"
- Who Are Your Referral Sources for this "Client-Type"
- Which Marketing Tools, Platforms and Material You Need To Use To Market To This 'Client-Type"
- Learn How To Cater Your Services to these Clients so that your Social Media Ads, Web Search, SEO, Google Ads, and
- SO MUCH MORE!
After you watch this, be sure to watch PART 2 of How To Market To Cancer Patients where we break down how to specifically get doctor's to send their patients to you
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