The Ultimate Guide To Fall/Autumn, Holiday & Winter Marketing

After you take this training you will NEVER look at your Home Care Marketing in September, October, November and December the same...

Ever wonder why big companies have started putting up Christmas 🎄  decorations in the Fall??? As a marketing person I love it because I know exactly what they are doing… NOTHING is on sale but some of those same items will be gone before the (Black Friday or Cyber Monday) sale even begins.

Seasonal marketing is REALLY a thing and most likely it's a thing you aren't doing or doing effectively or you would be doing it for your business and getting a higher volume of referrals and new clients during this time of the year… (September, October, November, and December)

A seasonal campaign is a marketing strategy based on the time of year and the holidays. The main goal is to promote services relevant to what people are doing and in the case of Home Care or Home Health Care (what they need help with…

In this training you will learn:

• Which services you should be promoting and how you should describe the service (Bathing, Running Errands, Meal Preparation, Personal Care, Transportation... etc) on your Social Media post, Website, Brochures and flyers
  • Use social media effectively so that your post get noticed during a time of busy online marketing
  • Hey... Did you take or complete the Social Media Marketing Training & Grab the Home Care Social Media Marketing Templates???
• How to go after your MAIN referral sources, where to find them, get their name and even email addressed online so that you can EFFORTLESSLY partner with them to get NEW Business.
  • Yep, you won't keep reaching a general voicemail box after you do this
  • I share who your MAIN referral sources are and include a Referral Source Worksheet with the training
• How to increase your SEO (Search Engine Optimization) online so that your Google Ads can running SUCCESSFULLY and INEXPENSIVELY
  • You need strong SEO so that people can find you online and you want your IDEAL Client or the Client's Representative to find you in the Searches that say "Near To Me" or "Local" or "Name of Specific City"
• How to package your services in a way that people will want to buy them in advance...
  • NO More generic descriptions... let's say it in a way that says, yeah I need that for my loved-one this Thanksgiving and Christmas
    • Did I mention you should offer gift certificates for 4 Hour Services
• Your TWO Main Themes for October and November and How you can use these themes to bring in CONSISTENT client referrals that make you STAND out IN THE MARKETPLACE
• Over 15 simply strategies to implement and watch your business grow